Ray
Suarez reports on the Red Cross and its
troubles since the September 11 attacks.
Article From http://www.pbs.org
RAY SUAREZ:
It's been a challenging three months for
one of America's best known charities,
the 120-year-old American Red Cross. In
the wake of the terror attacks of
September 11, Americans
responded
quickly and with astounding generosity.
Charities have raised an unprecedented
$1.4 billion for victims of September
11. Nearly half of the money has been
raised by the Red Cross, which also
collected hundreds of thousands of blood
donations. This story, of blood and
money, has brought controversy and
scrutiny to the well-regarded $3 billion
a year charity.
Founded in 1881 by the Civil War
nurse Clara Barton, the American Red
Cross provides disaster relief to the
victims of more than 67,000 disasters
annually, and has been the largest
seller of blood in the nation for the
last 50 years. Immediately after the
attacks, the Red Cross ramped up for
round-the-clock relief efforts.
SPOKESPERSON: We honor our heroic
relief workers, victims, and their
families. Please call 1-800-give-life to
donate blood, or 1-800-help-now to offer
financial support.
Managing a fragile blood supply
RAY
SUAREZ: As the contributions poured in,
Red Cross President Bernadine Healy took
the unusual step of not putting the
money in the agency's general funds,
rather in a separate place, the Liberty
Fund, which most people assumed would be
used solely for September 11 victim
relief. On the blood side, it was a case
of donations pouring in but little
demand. More than 3,000 died in the
attacks but a relatively small number
were injured. Jim MacPherson is the
executive director of America's Blood
Centers, which collect about half the
nation's blood supply.
JIM
MacPHERSON: By September 12, we knew
that the victims of the attack were,
frankly, mostly dead and we're not going
to need very much blood. I believe a
total of about 600 or 800 units were
used for the injured parties. During
that first 24 to 48 hours, we doubled
and then tripled the blood supply in the
country.
RAY SUAREZ: Blood has a 42-day shelf
life. For those who manage the nation's
fragile blood supply, having too much
blood can be just as much of a problem
as having too little.
JIM MacPHERSON: Even on September 12,
the day after the attacks, we called the
Red Cross and we said, "would you join
with us with a message to people that
the blood supply is adequate and let's
stop the collections right now so we can
minimize the wastage."
RAY SUAREZ: But the Red Cross saw the
charitable outpouring as an opportunity
to restock its depleted national
inventory at a time of great
uncertainty. Jerry Squires is chief
scientific officer at the Red Cross.
DR.
JERRY SQUIRES: When you consider that we
were trying desperately to increase our
inventory to a safer level, that we were
hearing that September 11 might not be
the end, and we had to be worried about
the entire United States, we really felt
that sort of calling a halt to blood
donations was probably not the wisest or
the safest thing to do.
RAY SUAREZ: So the Red Cross
continued soliciting and receiving
blood.
SPOKESPERSON: The American Red Cross:
Providing life-saving
assistance.
SPOKESPERSON: To donate money, to
donate blood, or volunteer.
SPOKESPERSON: But we still need your
help, so please call 1-800-help-now to
make a...
The controversial Liberty Fund
RAY
SUAREZ: Meanwhile, as the blood piled up
in storage, so did the millions in the
Liberty Fund.
PRESIDENT GEORGE W. BUSH: Americans
love for America was channeled through
our nations great charities, and as
President of this great land, nothing
made more proud.
RAY SUAREZ: As Bernadine Healy was
accepting praise from President Bush for
the Red Cross's efforts, her
organization was discovering just how
difficult it was to distribute half a
billion dollars. By the end of October,
the initial praise had turned to
criticism of Healy's management of the
Liberty Fund, and contributed to her
surprise resignation, effective December
31. Red Cross officials then closed the
Liberty Fund, which had received pledges
of $543 million and spent $147 million
on September 11 relief efforts-- less
than one third. They announced they had
raised more than enough money for the
needs of the victims of September 11 and
planned to spend over half the money to
build up blood supplies, improve their
telecommunications, and prepare for
possible future terrorist attacks. At a
contentious Congressional hearing, Healy
defended the use of the money.
DR.
BERNADINE HEALY: The American Red Cross,
to my knowledge, has never described its
work as limited only to those people who
were lost on 9/11 and their families in
New York and Pennsylvania and the
Pentagon. We worked with them
vigorously. Everything that we thought
we could do, everything that was within
our mission we did.
RAY SUAREZ: Victims of September 11
and members of Congress responded
heatedly to Healy, and New York Attorney
General Eliot Spitzer threatened legal
action.
ELIOT SPITZER, New York Attorney
General: And we have two victims here at
this table who haven't received the
money they need. This is anathema to
what the American public expects. When
people were writing their checks for
$100, $200, or $10,000 and sending them
in in response to the PSA's that the Red
Cross was running, they believed victims
were going to get that money.
REP. BILLY TAUZIN: What's at issue
here is that a special fund was
established for these families.
SPOKESPERSON: No, it was
established...
REP. BILLY TAUZIN: It was specially
funded for this event, for September 11,
and we're also being told
parenthetically, "by the way, we're
going to give two thirds of it away to
other important Red Cross needs."
Too much blood and money
RAY SUAREZ: The Brookings Institution's
Paul Light, who studies American
charities, said the Red Cross had to
face some difficult choices.
PAUL
LIGHT, Brookings Institution: They were
in the damned if you do, damned if you
don't situation. I mean, the Red Cross
did not have the administrative
infrastructure to handle this money.
They have been unable to raise the
dollars over the years to update their
administrative infrastructure. But
Americans don't want to pay for the heat
and light. They don't want to pay for
telecommunications or the freezers to
store the blood. They want the blood to
go directly to the victims. They want
their dollars to make it to the victims.
They want somebody else to pay for the
heat and light and the electricity and
the infrastructure.
RAY SUAREZ: In early November, the
Red Cross reversed itself and announced
all Liberty Funds would go to September
11 victims and families. Red Cross
interim President Harold Decker:
HAROLD
DECKER, Interim President, American Red
Cross: I want to say now that America
has spoken loudly and clearly, and that
America wants our Liberty relief efforts
directed solely at the affected...
People affected by the September 11
tragedies. We deeply regret that our
activities over the past eight weeks
have not been as sharply focused as
America wants.
RAY SUAREZ: Meanwhile, blood donated
after September 11 was reaching the end
of its 42-day shelf life. According to
news reports, directors at several Red
Cross blood centers were discarding as
many as one out of every five donations.
Jim MacPherson said that has been his
concern since September 11.
JIM MacPHERSON: We knew from day one
that when there was this outpouring, how
do we manage this precious resource? How
do we make sure that it doesn't get
wasted?
RAY SUAREZ: The Red Cross's top blood
official, Jerry Squires, said the waste
was minimal.
DR. JERRY SQUIRES: Very little blood
was actually... Actually discarded.
RAY SUAREZ: When there's a spike in
supply that's not met by a spike in
demand, how do you not throw out a lot
of blood, or at least an amount that
exceeds the normal throw out level?
DR.
JERRY SQUIRES: Sure. Think of it this
way. It's sort of like filling a sink.
You've got the drainand you have
the faucet and what happened was
that normally what we have is the sink
is filled this much, two to three days
worth. What we have is not blood that
we've thrown out, but a higher level in
the sink. And now we can manage that
inflow and outflow, but there's more
residual in that sink.
Maintaining
trust
RAY SUAREZ: Many
regular donors have continued to trust
the Red Cross, showing up every two
months to give blood.
DONOR: You know they're
not going tothe window and dump it
out. Those people don't administer it
unless somebody needs it, and if
somebody needs it, I want to be there.
RAY SUAREZ: Shoring up
the faith of people who gave blood or
money has been the number one challenge
for the Red Cross after Bernadine
Healy's exit, according to Michael
Farley, the Vice-President for
Development.
MICHAEL
FARLEY, Vice-President for Development,
Red Cross: The premium for us is to
maintain the trust and the
stewardship... The deliverance of the
stewardship of dollars that we have
received. This is all about trust, and
if it weren't for the trust, then the
American Red Cross would not be able to
be there every day for disasters that
occur around the country.
RAY SUAREZ: But Paul
Light at Brookings said that fundamental
trust between the Red Cross and the
public has been strained.
PAUL LIGHT: This
particular incident is going to affect
and probably depress giving for some
time to come. The next time there's a
crisis, a national disaster in which the
Red Cross asks for donations, or another
nonprofit, for that matter, asks for
donations, Americans are going to think
a little bit about this crisis, and it's
going to take some time for this to
heal.
RAY SUAREZ: The Red
Cross will announce their plans for
spending the remaining $275 million in
the Liberty Fund in January.